It was also important to coordinate the signs for вЂњMonsters, Inc. Cool colors are still predominant, but вЂњwarmвЂќВќ colors play a bigger part of the design. For the most part, sans-serif fonts are still used, but the straight lines seen on the older rides have given way to slight curves and thicker letters on the newer additions, giving the words a playful characteristic. Several of the new attractions have taken on a playful feel. All are вЂњcoolвЂќВќ featuring blues and greens.Д«ut Tomorrowland has evolved over the years. Take a look at these examples вЂ“ all using sans-serif fonts. So the lettering on some of the original and early attractions carries on this feel, even if the font for the given attraction has changed over the years. There was almost a sterile quality about it. At that time, our concept of the future featured clean lines and an abundance of concrete. Tomorrowland was planned in the mid to late 1960вЂ™s. Here are few pictures of Main Street Signs. вЂњSansвЂќВќ means вЂњwithoutвЂќВќ in French, so a sans-serif font lacks these details. A вЂњserifвЂќВќ is a detail that is added to the ends of the strokes that make up the letter. Almost without exception, the lettering used on Main Street are serif fonts.ДЇor the most part, text-type fonts can be divided into two categories, serif and sans-serif. America was prospering in the 1890s/1900s and the typefaces used in this era had a rich feel about them. The fonts used here are fancy and elegant. Like all guests who visit the Magic Kingdom, letвЂ™s start on Main Street. However, the lettering that graces the Train Station has remained constant for 39 years. Used on printed material, this name has also seen two fonts. WeвЂ™ll start our tour of the parks in the Magic Kingdom. вЂњWorldвЂќВќ was written in вЂњTimes New RomanвЂќВќ to set it apart from WaltвЂ™s name. In an effort to remember the companyвЂ™s founder, вЂњWalt DisneyвЂќВќ was written in a script that resembled his handwriting. Take a look at how similar a font was used when EPCOT Center opened (as a theme park) in 1982.ДЄs the years progressed, the Mickey Mouse in the middle of the вЂњDвЂќВќ was dropped.ДЇor DisneyвЂ™s 25th anniversary, the Imagineers decided the resort name/logo needed a new look. EPCOT was to be a futuristic city, so the name вЂњWalt Disney WorldвЂќВќ needed to convey this characteristic from the beginning. Plans called for additional hotels, an airport, and eventually EPCOT, the Experimental Prototype Community of Tomorrow. If you remember your Disney history, the Magic Kingdom was to be just one component of Walt Disney World.

When you compare this to the font used at Disneyland in 1971, youвЂ™ll see a stark difference. The first font used had a clean, forward-thinking feel about it. It has seen two (and a half) designs since its inception. But before I do, letвЂ™s start with the name of the resort, Walt Disney World. In this blog series, IвЂ™m going to tour the four theme parks at Walt Disney World and showcase some of the fonts used in various areas. Now letвЂ™s try the same thing again, only this time, IвЂ™ll use the same fonts and colors, but put them with the appropriate name. The moment you see these familiar names, you know something is wrong. Let me give you two examples of how the wrong font and colors send our brains mixed signals. Without even realizing it, the вЂњlettersвЂќВќ as much as the вЂњwordsвЂќВќ convey an atmosphere. For example, a font that is trying to invoke the feel of Hollywood might form the letters out of filmstrips. Other fonts are not as time-driven as they are object driven. And as time passed, these typefaces became associated with the era in which they were created. For centuries, new typefaces have been created to grab our attention. The Imagineers could use вЂњCourierвЂќВќ or вЂњArialвЂќВќ fonts on everything, but this would be boring and unrealistic. TodayвЂ™s blog will not focus on the signs at Disney World as much as the lettering used on them. And who tells a story better than Disney? They can help tell a story if designed correctly. But signs can do more than just impart a particular piece of information. However, the moment we understand the message, we move on without a second thought.

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